HOW TO RUN A SUCCESSFUL SALON BUSINESSES IN NIGERIA 2019

Hi everyone so we are going to talk about running a profitable salon business in Nigeria.

Being able to succeed in salon business takes a lot especially if you are not a known brand. It is assumed to be the easiest business to start here which is why we have a lot of failed businesses in the industry  .

A lot of factors militate against salon owners in Africa all ranging from not having a professional salon businesses structure to not having effective regulatory, administrative and operational systems in place.  Below are some reasons why your salon business may not be successful in 2019.

1. People assume salon business is a no brainer. So when they think of that side hustle or  that business they can do while working;  salon business comes to mind. There is no consideration for a business structure, creating staff responsibilities, understanding that there are different types of salons operation , that they need to structure their business around what they want to run and  understanding the value they want to offer. It goes all the way to understanding the type of customers that you need to sell to. 

2. Once people get a salon location or facility, next thing they do is to hire the staff. Now don't get me wrong hiring staff is a vital part of your business but the problem is “the how". Most salon owners just look for people with experience, skill, people who have managed salon businesses for someone or who was a key stylist. Most people don't know that there more details required. Like their technical and administrative capacity. These are as important as the skills they possess.

3. As the business owner, you should tie your choice of specialization (hair dressing, spa or makeup) to your psychological and mental capability than just the fact that you want to meet a need. If you're still not sure that you are in the right part of the industry you may want to take this test. Which Salon Business Should I focus on?

4. Very few people know that you have to clearly state the responsibilities for your stylist, cleaner, the apprentice, the nail technician we mean everyone who works for you. Do not assume people will come into your facility and know what to do; this is a mistake most business owners make.  No matter how skilled a stylist or manager is; they do not know your salon culture. They are coming from a different system where things that worked for them may not work in your location or for your type of clients. You must have  clear cut information in black and white that anyone who works with you must follow. This is why a lot of business owners shout and are not able to leave their businesses. For staff responsibilities and business structuring go to  Recruiting for Salon Business

5. Trainings are part of your business and your salon must have training programs old , new staff and your vendors. Take courses like

How to train your staff and get them focused on the Job

6.More salon owners are not even aware that what sells most is the ability to get the client to buy an emotion that is connected to the service they are offering.

When people come to your salon they want to be beautiful, they want to be more confident than when they walked in.  they are buying a desire from you  and it is vanity.  If you can't identify what  need is  embedded in the value you sell, you may not be able to charge premium.

These are some points that will help you sell better in 2019. Remember price isn't the reason you're not selling; you are not giving or communicating the right values to the right people.

 For more enquiries about running or setting up professional salon businesses in 2019. Click on  the salon 360 online course and register.  This is your assurance to running a profitable business.